O exemplo a seguir...

"Neil Boorman torched his designer wardrobe and possessions and tried to live a brand-free life for a year - so how did he do?

Exactly one year ago this week, I held a public bonfire in central London, whereby I burnt all of my branded possessions. In an article on this website, I explained why.

I suffered from a condition known as obsessive branding disorder - a combination of compulsive shopping and a reliance on status symbol brands for the maintenance of one's self esteem."

in BBC

Artigo interessante, assim como os comentários. Que nos leva à questão: porquê este comportamento? Deveríamos todos abandonar a s cidades e regressar ao campo? Talvez...